After much speculation, Three have announced that The O2 Arena's new name is 3Arena.
The Live Nation-owned 13,500 capacity venue in Dublin plays an enormous role in the Irish entertainment industry, with over 100 gigs per year being hosted. It is consistently one of the busiest music venues in the world and some of the biggest acts around are set to take to its stage in the coming months, including Ed Sheeran, Lady Gaga, Ennio Morricone, Imelda May, The Who and Peter Gabriel.
From September 10 – 13, Three will mark the arrival of the refurbished venue on the Dublin skyline, using the venue as a canvas. ‘3Arena Illuminated’ will see animation and words projected high onto Dublin’s landmark 3Arena, in the process becoming Ireland’s biggest-ever 3D projection-mapped project and lighting up the city skyline like never before. Also, for four days only, ‘3Arena Illuminated’ will gather music fans’ music memories on Three’s social media channels and share them with the world.
Elaine Carey, CCO, Three Ireland said: “Three is delighted to bring more enhanced music experiences to Three and O2 customers and music fans alike. Through customer rewards, spectacular in-venue experiences and technical innovations, we’re committed to building on a venue that houses some of the world’s greatest live music acts. As we hand the re-mastered 3Arena over to the people of Ireland to enjoy, we have no doubt that they will capture many incredible memories, for years to come.”
Mike Adamson, CEO of Live Nation Ireland and owners of 3Arena, said: “We are excited to embark on this new journey and welcome our new partner Three on board. Their ambition for the venue is incredibly exciting and music fans across Ireland will ultimately benefit. We always aim to bring the best entertainment experiences to our customers and 3Arena will continue to thrill music fans for years to come.”
Log on to [link]www.3Arena.ie[/link] for more info. Join the conversation and become part of 3Arena Illuminated on Twitter using #3Arena, or log on to [link]Facebook.com/3Ireland[/link]