Introducing the bands
Ireland’s ambitious booking agency AMA has come up with a novel way of bringing rising stars such as The Pale, Solar Taxi and Dirty Epics to music lovers around the country.
Colm O Hare, 25 Oct 2012
Organising a tour is one of the most daunting and challenging tasks an emerging band or artist will find themselves doing. Knowing where the venues are, what facilities are on offer and the kind of audiences the rooms attract are just some of the issues performers need to be familiar with. Performing live and touring, as every musician knows, is an expensive business and one that takes time and considerable effort. Which is where the AMA Music Agency comes in…
With over 20 years experience, AMA is one of Ireland’s – and indeed Europe’s – most respected talent and entertainment booking agencies. AMA holds exclusive Irish representation for over a hundred artists and bands, including Aslan, The Coronas, Lisa Hannigan, Colin Devlin, Ham Sandwich, Paddy Casey, The Walls, Royseven, Jamie Lawson, Rubberbandits, The Four Of Us, Republic Of Loose and Something Happens. In addition, exciting and hotly-tipped newcomers including Delorentos, The Strypes, Bipolar Empire, Solar Taxi, Miracle Bell, The Flaws, Dirty Epics, Fallen Drakes, El Hombre Jokes, Campaign LK and Mojo Gogo are part of teh expanded stable.
For much of 2012 AMA has been putting together a nationwide series of gigs to showcase the best of both emerging and established Irish talent. The latest leg of the tour kicks off on Friday, October 19 with The Pale at Voodoo, Letterkenny and includes bands such as Track Dogs, Solar Taxi, Dirty Epics and The Shoos, playing right across the country until the end of December. Mark Downing of AMA explains the thinking behind the tour.
“We represent all these great bands,” he says. “We’ve been trying for a much more creative approach in attempting to convince venues to book emerging talent, which is difficult in the current climate, as you might expect. To take bands to the next level is vital for the future of the industry. This approach gives performers a chance to generate
some noise.”
Downing says the success of the tours is down to the willingness of everyone involved, including the venues and bands, to take a leap of faith.
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