Screentime ShinAwiL, the people behind immensely popular programmes like The Voice, Dragons' Den and MasterChef have teamed up with Israeli TV company Armoza Formats to work on a new digital concept.

TV By The People aims to create a TV show with the viewers having an unprecedented say, employing crowd sourcing and crowd wisdom as a primary pull.

The website [link] www.tvbythepeople.com[/link] allows the public to submit their format ideas. Screentime ShinAwiL and Armoza will then collaboratively chose one idea and 700 selected candidates, who will then move to a closed Facebook group where it will collectively be developed into a full format. The ‘winner’ and selected group members will receive partial ownership in the format and with the winner also receiving a cash prize of €2,500. The submission closing date is May 18 and the project is underway with a significant number of submissions already.

CEO and founder of Screentime ShinAwiL Larry Bass said of the project: "Television is an ever changing world and originating a show across the globe with hundreds of creatives digitally is at the cutting edge. We are delighted to work with one of the world’s best distribution companies Armoza Formats - Irish and Israeli creativity at its best.”