Branding news from everybody's favourite Irish hip-hop-pop chart toppers today, as The Original Rudeboys decide to get a little more succinct.

It means when their latest single, 'Feel It In Your Soul', drops Friday April 25, it will bear the new artist name O.R.B (not to be confused with Alex Paterson's electronic lot).

It's been a fan nickname for the boys for quite some time, so the official switch shouldn't cause too much confusion. Whatever the name, it continues to be onwards and upwards for Neddy Arkins, Rob Burch and Sean Walsh. Go to [link]twitter.com/ORBsOfficial[/link] for more.