WATCH: The Boss at SXSW

With his 17th studio album, the strident Wrecking Ball, to promote, Bruce Springsteen is everywhere at the minute, covering 'Sexy And I Know It' on Jimmy Fallon and getting acquainted with HP's Stuart Clark in Paris. Thursday afternoon saw him make a keynote address at South By Southwest Festival in Austin, Texas, where he informally discussed how much he adores rock 'n' roll. You can take a look for yourself below.