The festival will begin as a three-day music festival, followed by a four days of comedy, cinema, food and much more.
So far, acts that have been confirmed include The XX, The National, The War on Drugs, Future Islands, Popcaan, Lykke Li, Warpaint and The Districts.
Executive Vice President of Live Music at AEG Jim King has said he is confident that “this is the most exciting new event in the country.”
Tickets for The National’s headline day on Saturday June 2nd will go on sale at 9am on Friday October 27 and The XX’s Saturday May 26 will be available from 9am on Friday November 3.