Renowned destination management company EI Travel Group has announced the opening of The World of Illusion. The exciting new attraction is due to open before the end of the year and will be located at the heart of Dublin’s Central Plaza.

Promising to be a “visual hive for the mind", it will offer a unique, all-ages experience, filled with optical illusions and interactive, immersive exhibits - blurring the lines between imagination and reality.

Modelled after the Camera Obscura & World of Illusions in Scotland, the project is also inspired by the ground-breaking work of James Joyce. The legendary author who only changed the Irish literary landscape, but played a pivotal role in Irish film when he founded Dublin's first cinema, the Volta Cinematograph, in 1909.

With foundations in the industry for over ten years, EI Travel Group provides a comprehensive range of services tailored to everyone from solo travellers to large groups, committed to making sure each guest enjoys an unparalleled experience during their stay in Ireland.

A one-stop solution for your needs while vacationing in the Emerald Isle, their services include catered itineraries, luxury coach hire, handpicked top-tier accommodations and exciting activities which highlight the best of Ireland’s unique culture and landscape.

EI Travel Group is the parent company of several well-known brands synonymous with providing top-notch tourist activities. These include the iconic red buses of City Sightseeing Dublin, Ireland’s leading day tour company Irish Day Tours, the liquid gold-celebrating Irish Whiskey Museum and the exhilaratingly spooky Gravedigger Ghost Bus Tour.

For more information on the wide range of rich experiences on offer, visit El Travel Group’s website here.