- Culture
- 16 Jul 19
Grimes is the new face of Stella McCartney's Adidas collection
Stella McCartney and Grimes join forces
Stella McCartney found the perfect person to present her new eco-friendly Adidas collection. Canadian singer-songwriter Grimes is the face of Adidas by Stella McCartney autumn/winter 2019, as announced on the designer's Instagram account yesterday.
McCartney describes Grimes as "the perfect embodiment" of the collection, stating: "She is passionate and outspoken about protecting the planet, and a true trailblazer for pushing creative boundaries and inspiring women to unlock their potential in all aspects of their lives."
Grimes reacts to the announcement via Instagram, jokingly explaining her "daily training routine" of sword fighting and screaming sessions amongst other extravagant methods.
The Adidas collection is not the first collaboration between Grimes and McCartney. The Canadian singer-songwriter was featured in the promo video for the designer's Pop perfume in 2016, alongside Madonna's daughter Lourdes, actress Amandla Stenberg and animal activist Kenya Kinski Jones.
Grimes' upcoming fifth album Miss Anthropocene will revolve around the theme of climate change and also features her latest single 'We Appreciate Power'.
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