The partnership will allow the celebration of Irish theatre artists through the annual Awards, which have been run by The IrishTimes for over 20 years.
“Design, innovation and creativity are core to TileStyle’s ethos and we align ourselves and our brand with others who share those values,” said Gerard McNaughton, the Retail Director of TileStyle.
“The Irish Times Irish Theatre Awards celebrate those very things, talk about them and allow us to take a little time to reflect on them.
Theatre in Ireland isconstantly reinventing itself, challenging itself and developing and growing. And through it we encounter a boundless energy in many forms that we at TileStyle love.
"The Awards allow us to recognise the very best in theatre each year and TileStyle very much look forward to engaging with this new partnership and the mutual benefit it will bring both organisations.”
Laurence Mackin, the Arts Editor of The Irish Times was delighted to announce TileStyle as the Associate Partner for the next three years of The Irish Times Irish TheatreAwards. “TileStyle has a fine history of supporting the arts in Ireland,” he said.
“Too often we say that private organisations need to do more to support culture, and this is a terrific example of that.
"The Theatre Awards are only able to happen each year because of collaborations, enthusiasm and help from the world of theatre.
"The support of a company such as TileStyle throughout the year-long process is a huge boost for us, and for the arts.”
Launching the new partnership were Laurence Mackin, Arts Editor of The Irish Times; Ruth McCarthy, marketing manager at TileStyle; and Gerard McNaughton, retail director of TileStyle.