- Culture
- 03 Feb 22
Aaron Cumiskey, who goes by Viscose, has shared the video for breezy electronic pop track 'I.L.Y.'
Breakout queer producer and musician Viscose has brought rave energy to the natural landscape in the new video for 'I.L.Y.' - premiered below by Hot Press.
The rising talent draws inspiration from Lady Gaga, Kylie Minogue, Dua Lipa and Dagny, colliding his electro-pop sound with sophisticated sultry synths.
Nu-disco dance/pop gem ‘I.L.Y’ explores the fear brought about by the prospect of relationships and connections.
The Irish electro-pop artist has continued their loyalty to dance music on Aaron's third single, written by himself with some production work from Steve James. Viscose's love of dance, house and pop stems from his love of LGBTQ culture, specifically the club scene for queer creatives. Viscose emphasises that pride is the way forward when it comes to self-love and making your mark on the music scene.
After debut single ‘Been There’ impacted over 60 countries, grossing over 20,000 streams on Apple Music, Viscose returned with dance/pop anthem 'Peace of Mind' last October about struggling with an anxiety disorder. As a skilled producer, Viscose has also curated various successful songs for other artists, including it's just Cat ('Slipping'), Mack Johan ('Encore') and Apollo Monroe ('Soda Pop').
2019 saw the release of singles 'Cry, I Walk' and 'Lost & Found', which caught the eye of bigger names within the industry. Self-care anthem 'Been There' featured the work of Steve James, a producer known for his contribution to the music of Justin Bieber, Little Mix and Martin Garrix.
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"There's something about expressing a certain feeling not only through words but actually through the texture and format of instrumentation. Dance music doesn't always have to have a happy story behind it," Viscose told Hot Press about his beat-heavy soundscapes.
The musician is set for a jam packed year full of exciting releases, visuals and projects - starting with the video for 'I.L.Y'. Featuring two sidekicks and creatives in their own right (its just Cat being one of them), Viscose dances and embarks on a fun-filled makeover while stomping around the Irish forest.
Check out the new video below: