Powers Irish Whiskey are launching their new Powers Golden Hours series on April 4th at Ranelagh haunt Humphreys Bar - featuring a slew of Irish trad talent.

The series, which seeks to showcase Irish music and storytelling, will take iconic trad performers and acclaimed newcomers across the nation to perform at historic pubs, championing the long and rich history of the art form.

The April 4th 'Old But Gold' showcase will feature talent like The Scratch, Andy Irvine, John Francis Flynn and Doireann Ní Ghlacáin, along with guest host and The Deadlians front man, Sean Fitzgerald.

The Scratch at The Grand Social. Copyright: Riley Glaister-Ryder/hotpress.com

The campaign will promote the timelessness of trad, placing legacies with the up-and-comers, and traditionalists with contemporaries, challenging consumers to rethink their perception of 'old.' The artists will show how their craft is inspired from the past and present, performing with one another and individually.

Commenting on the launch, Jessica Norris, Marketing Director Ireland at Irish Distillers said:

"Since our first drops were distilled in 1791, Powers has been at the heart of many a ‘trad session’ throughout the country. A tradition that has aged well and is thriving, today many Irish musicians blend modern and traditional sounds, connecting with audiences of all ages, keeping the art of trad music alive. There’s never been a better time to host these intimate, unmissable sessions in some of the most character-filled pubs across Ireland.”

Doors open at Humphrey's Bar 6:30PM, April 4th. Tickets are available now via POWERS social channels.