Warner Music Ireland have announced that for the month of Pride, they will be handing all royalties produced from Madonna's 'Vogue' over to BeLonG To Youth Services - an Irish LGBTQ+ organisation.

The music label use #StrikeaPride, a play on the lyrics in 'Vogue' ("strike a pose"), to mark the occasion on their social media platforms.

 

View this post on Instagram

 

A post shared by Warner Music Ireland (@warnermusicireland)

'Vogue', which was released in 1990 on Madonna's I'm Breathless, has long since been hailed as a gay anthem by members of the LGBTQ+ community. The track will no doubt garner thousands of streams throughout Pride month, both in Ireland and internationally.

The legendary pop star remains one of the biggest LGBTQ+ icons of all time. She has worked tirelessly as an activist and ally to the community throughout her entire career, creating a significant amount of awareness around the HIV/AIDS crisis, which she continues to do to this day with her charity 'Raising Malawi'.

'Voguing' is a quintessentially, unapologetic queer form of dance originating in the dance balls of Harlem. Madonna sampled this art form with her dancers in the David Fincher music video for 'Vogue'. This coupled with a cutting-edge lyrics, and a killer bass line, led 'Vogue' to the top of the charts across 30 countries, and cemented its place in queer culture.

Fans have taken to Twitter to share their delight at this initiative saying: "Love this!!!" and "I'm obsessed with this concept omg".

Gay Community News also shared the post, praising Warner Music Ireland for their "fantastic initiative".

😍 What a fantastic initiative by @Warnermusicirl 🙌🙌🙌 https://t.co/ZOw8BiZS6l

— Gay Community News (@GCNmag) June 16, 2022

BeLonG To Youth Services are the national organisation supporting lesbian, gay, bisexual, transgender, and intersex (LGBTI+) young people in Ireland. The organisation have been working with young LGBTQ+ people since 2003, to create a world where they are "equal, safe, and valued in the diversity of their identities and experiences". A perfect choice or charity for this initiative.

Stream 'Vogue' below to contribute to the initiative!