Rising Waterford hip-hop artist Alex Gough has released the visuals for his latest track, 'That's My Job', featuring an array of employment-related costume changes.

The irresistibly catchy track shows off Gough's enviable flow and versatility, but the video allows the more playful side of his performer personality to shine.

As a musician first – Gough is also a talented jazz drummer – he developed an easy easy flow and paired it with self-deprecating wit, solidifying his place as one of the most intriguing acts to come out of Ireland's brimming hip-hop scene.

From tracks like the Normal People-featured 'Dear SJ' and 'Breakfast' to the more recent 'FOOL', 'BACKSEAT' and 'HEART ATTACK'; Gough blends '80s and '90s nostalgia with life's modern anxieties. His October-released mixtape cemented his status as "One to Watch" for 2021.

Speaking to Hot Press recently about his jazz-infused mixtape FOREVER CLASSIC, Gough said:

"Every word, sentence, and sound you hear, I wanted it to take you into a world that I created, mainly because I couldn’t get out and be in the world, with lockdown. I tried to create this world based on my love for the ‘80s and ‘90s. I’ve described it to a few people now as being like a movie. The end is supposed to be this tongue-in-cheek interview, summing up the project like credits in a film. I want people to be able to immerse themselves in it, and create a world that might not be immediately obvious, but if you really look at it and dig, you’ll find it."

Catch the young artist performing at Eurosonic Noorderslag 2021 tonight. Register for the free festival showcase here to watch Gough, Tebi Rex, Denise Chaila, NewDad, Robert Grace and more Irish talent show off.

Check out the new video for 'That's My Job' below: