- Lifestyle & Sports
- 06 Sep 17
The global online fashion and beauty retailer Asos is entering into the beauty business by launching its first cosmetic line.
The initial product pieces, which are presented in 46 different shades drop will be available for purchase on September 20th and a second drop of product will be available starting January 2018. Asos cosmetics line is a wonderland of make-up, which includes pigmented lipsticks, luminous highlighting and bronzing sticks, metallic budge-proof liners, skincare and hair products. The entire line-up is affordably priced, ranging from $8 for a pencil liner to $11.50 for a liquid lipstick.
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To celebrate this special release the British online Shop has also released a brand-new beauty campaign with the motto “I am me” and with ads that will feature the faces of such stars as Richie Shazam, Jazelle, and Chen Liu
According to Asos, the decision stemmed from the desire to make beauty more inclusive — angling the launch as colorful products all genders could feel free to use.
"There are no rules or limits, just endless ways to be you."