Fashion Week director Cathy Martin told to Ulster Life Magazine that she is excited about the colours and textures that will appear on this year's catwalk. She added: “We always try to make our shows a true example of fashion theatre. And as people move towards more experiential activities, our events allow them to really engage with fashion first hand."
The fashion event will open with a collection of lingerie by Victoria Square’s Boux Avenue as well as a Debenhams’ Designers at Debenhams showcase, including pieces from Julien McDonald, Henry Holland and John Rocha.
The shows will also include collections from several local boutiques including Lisa’s Attic Ruby 67, Cameo in Chlomo Blush and Spoilt Belle and online shops like Top Shop, Zara, ASOS & Boohoo. Fashion designer labels like Karen Millen, French Connection, Oasis, Jigsaw are some of the names which will be part of this year's catwalk programme and will showcase their latest collections. This also means the city will be alive with fashion editors, bloggers and photographers capturing the best style moments all week long.

Just a quick sneak peek at the new #AW17 fashion that will be featured at our #WCCFW launch TOMORROW! We are styling the looks today and are so excited for the launch! Keep an eye on social media tomorrow for a #BTS look at the event! We will also share the latest trends for the upcoming season, everything from #red and #velvet to #metallics. #fashion #style #highstreet #designer

Ein Beitrag geteilt von Belfast Fashion Week (@belfastfw) am 23. Aug 2017 um 4:15 Uhr

Some of our #fave looks for #AW17 from our #presslaunch on Thursday - thanks to @love_belfast for turning these @stephenpotter15 pics into a mini movie ? #wccfw #makeup by @paddymcgurganmakeupartist & the @makeupprostore team using @illamasqua & hair by Lee Stinton at Monet... #stylist = @cathy_cmpr

Ein Beitrag geteilt von Belfast Fashion Week (@belfastfw) am 27. Aug 2017 um 11:10 Uhr