Get ready to develop your style – with the launch of the new instax mini 41™ instant camera. Updated with a stylish new look and improved functionality over its predecessor, the instax mini 40™, this new camera will be available to purchase from Fujifilm stockists nationwide on April 17.

“The mini 41 is made for image makers who care about both form and function,” says Shin Udono, Senior Vice President of Imaging Solutions at Fujifilm Europe. “mini 41 takes everything our consumers loved about mini 40 and levels up with enhanced performance and a modern design update – it’s easy to carry, easy to use, and matches the stylish aesthetic so many of our users bring to their photography.”

Make a statement with the mini 41's sleek design, as you twist the lens for perfect close-up shots. Whether you're exploring the great outdoors, or hanging out inside with friends, the mini 41 also automatically finds your best light – which makes taking the perfect picture easier than ever.

Here's a breakdown of the key mini 41 features:

– Automatic Exposure functionality
The Automatic Exposure function automatically senses the level of ambient light when the shutter button is pressed, optimising the shutter speed and flash output according to the scene. It allows users to produce high-quality photo prints on-the-spot in a variety of interior or exterior environments.

– Close-up Mode with Parallax Correction
The mini 41’s close-up mode features Parallax Correction, which helps centre close-up images (including selfies) by adjusting the position of the ‘focus’ mark to the lower left of the frame.

–Updated, easily portable design
Building off the classic design elements of its predecessor, the textured, tactile body of mini 41 provides secure, ergonomic grip, and the subtle metallic-like finish and orange colour accents add unique design elements to the camera body.

The instax mini 41™ instant camera is available for purchase from April 17, at a suggested retail price of €110. Pick up yours at one of Fujifilm's stockists across Ireland: instax.ie/stores