The TV-star unveiled her first 84-piece collection on an extraordinary stage which had been transformed into a Lidl-#LETSWOW-Supermarket.
“Esmara by Heidi Klum: Heidi & The City,” a line inspired by New York City, includes stylish accessories, shoes, bomber jackets, a leopard-print blazer, super-skinny jeans and some pretty camisoles, with prices starting at just £4.99.
“I called it urban jungle. Because you see leopards and lions in the jungle, I thought leopard print would be a great start for my first collection. Leopard as bold and strong as it is, it’s something that will never get out of style. So I gave many of my pieces leopard print. You can wear it and go to work, looking good, chic, and expensive and you can also wear it on a date,” the German model said to People Style Magazine.

Huhu Schnuties.... Ich bin schon so gespannt, denn ab 18. September wird es eine Kollektion von Heidi Klum bei @lidlde geben... Ich hoffe ich schaffe es mir trotz Rückflug aus dem Urlaub mit erzwas zu besorgen, sind nämlich wirklich wahnsinnig schöne Sachen dabei.... ☺ ☺ ☺ ☺ #letswow #letswowbyheidiklum #heidiklum #lidl #lidlde #esmarabyheidiklum #esmarabyheidiklum #esmara #neu #neuheiten #angebote #kollektion #leoprint #lederjacke #otd #great #germanbeautyblogger #beautyblogger #beautyblogger_de#beautycommunity #influencer#picoftheday #beauty #lifestyle #love #wow #insta #influencer #bblogger

Ein Beitrag geteilt von BeautyBLOG❤️?❤️ (@everyday_beautyyy) am 10. Sep 2017 um 11:10 Uhr

According to the Sun, Heidi has already a favourite piece in her range; a leopard-print blazer, which costs just £16.99 and is available in sizes 8 to 16.

A trench is the perfect Fall accessory for your wardrobe. Spice up the look with a provocative leopard print! @HeidiKlum's new collection goes on sale September 21st. Affordable and chic- you can't go wrong! #LETSWOW #Lidl #esmarabyHeidiKlum

Ein Beitrag geteilt von CaraASantana (@caraasantana) am 10. Sep 2017 um 18:36 Uhr

Special guests, including Nina García, Zac Posen and Shaun Ross, celebrated together with international influencers and well-known representatives of the fashion world. The event created the bridge between the fashion world of New York and the claim of Lidl to offer "fashion for everybody".

"Made in italy" with Heidi Klum ? @heidiklum #LETSWOW #esmarabyheidiklum #lidl #lidlfashionweek #ad NY??

Ein Beitrag geteilt von federica nargi (@fede_nargi) am 9. Sep 2017 um 3:13 Uhr

"Esmara by Heidi Klum: Heidi & The City Collection" will be available from September 18th, in over 10,000 Lidl stores across 28 countries – including around 670 in the UK and 190 in Ireland.

#LETSWOW regisserad av @Rankin med @HeidiKlum i huvudrollen. Behöver vi säga mer? Precis. ? Mycket nöje! ?#Rankin #LETSWOW #LidlSverige #HeidiKlum #lidlfashionweek #fashion #fashionista #welovefashion #esmarabyheidiklum

Ein Beitrag geteilt von Lidl Sverige (@lidlsve) am 11. Sep 2017 um 4:40 Uhr