19 Church Street, Athlone, Co. Westmeath

Tel: (090) 647 2707

oliviadanielle.com

Established in 1979, Olivia Danielle attracts many of Ireland’s fashion lovers to the midlands. One label to look out for is Nissa, which oozes a luxury far above its price bracket, while Paule Ka, Sonia Pena and Heidi Higgins are also popular. Olivia Danielle has an entire floor dedicated to shoes from Fitzpatricks of Grafton Street. The store also has a strong ethos of supporting Irish designers, and among its appealing accessories are Suzie Mahony hats, Susannah Grogan and Ciara Silke scarves, and Pat Whyte jewellery.