Sack in final push of crowdfunding campaign to release first album in over two decades

Music News
10 Sep 24

The Dublin band have raised €5,632 of their €8,000 goal so far

Sack are calling on fans to help support their crowdfunding campaign for their upcoming LP Wake Up People! – their first album of new material since 2001's Adventura Majestica.

Although the album has already been recorded with producer John Murphy and engineer Ber Quinn in Dublin's Sonic Studios, the fundraiser will help the band "to complete and manufacture it for release." The official release date for the project is October 18.

"Musically it retains our gift for melody while broadening the sonic palette and Martin McCann has never sung better," the Dublin band say of the project, on Kickstarter. "Lyrically the album deals with hot topics such as homelessness, bullying and the spread of misinformation and its consequences but the one overarching theme would be the need for us as a society to question everything before making informed decisions."

Wake Up People! cover art

Sack released their debut album, You Are What You Eat, in 1994, via UK indie label Lemon Records. Their second LP, Butterfly Effect, followed in 1997 – produced by heavyweights Paul Tipler and Jacknife Lee. They found a fan in Morrissey, who invited the band to open for him on his major Oye Esteban Tour in 1999.

Adventura Majestica was released in 2001 through Sack's own Jetset Junta label – and was the band's last official release until August 2021, when they returned with the single 'What A Way To Live'.

The following year, they marked the 25th anniversary of Butterfly Effect with a special vinyl edition of the album – while Tim Burgess celebrated with one of his famous Twitter Listening Parties.

Here's what your pledge on Kickstarter can get you: