Piers Morgan missed the entire point of Little Mix's latest single 'Strip', and started a feud with 'thank u, next' singer Ariana Grande.

Members Leigh-Anne Pinnock, Jesy Nelson, Perrie Edwards and Jade Thirlwall posed nude for their latest music video, later posting a still to Instagram. The Good Morning Britain host slammed the girls on air stating the photograph is not empowering.

"It's nonsense. It's just stripping off to sell records. It's actually using sex and sexuality to sell records. That's it. There's nothing else to this," Morgan explained.

'Strip' celebrates women's bodies and encourages women to be confident in themselves. Showing the girls stripping off - their makeup as well as clothes - to empower women to feel confident (and sexy) in their own skin.

Morgan's rant did not end there. He later dissed Ellen Degeneres for showing a montage of men's bodies.

Ariana Grande's mum, Joan Grande, was outraged by the comments and tweeted "Didn’t your mother ever teach you, if you have nothing nice to say, don’t say it!" at Piers Morgan.

Ariana Grande continued to defend Ellen Degeneres and Little Mix following Morgan's comments.

Grande clapped back saying "Ellen is an incredible & kind human being.. I use my talent AND my sexuality all the time because i choose to. women can be sexual AND talented. naked and dignified. it’s OUR choice. 🖤 & we will keep fighting til people understand. i say this w all due respect but thank u, next.", adding a nod to her latest track.

The 'God is a Woman' singer shared her support for the UK girl group with a sweet message, "keep fighting the fight divas @LittleMix 🖤 your sisters have your back".

A fired up Grande clapped back at the host saying "i look forward to the day you realize there are other ways to go about making yourself relevant than to criticize young, beautiful, successful women for everything they do. i think that’ll be a beautiful thing for you and your career or what’s left of it. 🖤"

The singer had the final say as she retweeted a hypocritical altered image of Piers Morgan stating, "when u do it it's okay tho right?"