Sir Elton is looking for someone to create the perfect video for one of his three pre-MTV songs: ‘Bennie and the Jets’, ‘Rocket Man’ and ‘Tiny Dancer’, as part of the celebrations for his 50th anniversary of writing songs with his co-writing partner, Bernie Taupin.
"We're excited to partner with YouTube to bring together generations of artists and music lovers around a shared passion for storytelling. YouTube is a rich tapestry of creativity, and I can't wait to see how the breadth of talent from the dance, live-action and animation communities apply their vision to these cherished songs,” said Elton John in a statement.
Elton John and Bernie Taupin will pick the winning entry, who will scoop $10,000. “We're excited to see creative ideas that push boundaries, tell compelling stories and give viewers something they have never seen before," added Elton John.
For further information check out this YouTube interview about the competition with Elton John and Bernie Taupin.