- Music
- 13 Jul 16
Is This The Future of Music?
Timbaland has teamed up with SubPac, a LA-based startup that has created a wearable device - akin to a backpack - which it claims will redefine entertainment through a new immersive physical-sound technology.
“You’re going to change the word listen to feel,” says Timbaland. “It’s about whole body, completing the experience.”
SubPac is creating its own physical-sound category through two unique products: the SubPac M2, a wearable vest, and the SubPac S2, a seatback device. Similar to sub woofers in the back of seats, when you wear this wearable, which is similar to a backpack, you literally feel the low-end frequencies throughout your entire body — and you can take it wherever you go.
The SubPac is a Bluetooth plug and play that connects to any device, whether it’s your laptop or any phone, and it lets you feel those low frequencies that you can’t really experience unless you feel them.
In addition to music, the company says that artists, creators and tastemakers are now creating for this physical feedback, “but you can also go back to old music and feel the frequencies.”
The technology will also allow the deaf and hard of hearing to experience music through "a connection to the physicality of music".
The devices are on sale at the SubPac website and start at $299.
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