Rising Belfast musician Jordan Adetunji has signed deals with 300 Entertainment in North America and Warner Records in the UK, as reported by Billboard.

The development comes in the wake of The Hot Press Ones To Watch alumnus' song 'Kehlani' becoming a viral hit earlier this year. The track boasts 25 million streams and 450,000 TikTok creates, peaking at No. 3 on the U.S. Shazam chart. It also hit the top 10 of the Spotify Viral Chart in multiple countries, including the No. 1 spot on the U.S. tally.

American multi-platinum artist Kehlani herself reacted to the song, posting two TikTok clips which racked up over 5 million views.

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“Jordan is a generational talent whose music transcends genres,” said Kevin Liles, CEO of 300 Entertainment, in a statement. “300 is built on recognizing an artist’s authentic self and empowering them to share their gifts with the world. We are proud to partner with Jordan’s management team and our incredible UK Warner Records family in this artistic journey.@

“Partnering with 300 was a decision based on people and actions for me,” added Adetunji. “When meeting Kevin we talked a lot about the meaning of artist development and it felt like a great home to continue our global journey!”

“Making a song about Kehlani was a no brainer to me, her confidence and huge cultural impact is something I love! I love confidence,” he continued. “Especially when people do things that put themselves out there, doing things out the norm and showing huge ambition. When I made the track in my room I posted the snippet and when I seen the hype I recorded a new verse and dropped it everywhere within two days after! It made so much sense for me to get this song out asap.”

Last year, the 25-year-old independently released his debut album, ROCK N’ RAVE. Alongside his smash 'Kehlani', 2024 has seen the singer share the singles 'ZACK & CODY' and 'WON'T'.