Kendrick Lamar releases video for 'Not Like Us'

Music
05 Jul 24

Kendrick Lamar. Credit: Renell Medrano.

Finnian Cox

The video received over 12 million views within 12 hours of its release

Kendrick Lamar has released a music video for chart-topping Drake diss track ‘Not Like Us’.

'Not Like Us' is the fourth diss track released by Lamar in his ongoing feud with Toronto rapper Drake.

Directed by Lamar and his longtime collaborator, Dave Free, the video features several cameos, including the song’s producer Mustard, and dancer Tommy the Clown.

One scene shows Lamar smashing an owl piñata, a reference to the logo of ‘October’s Very Own’ (OVO), a clothing brand owned by Drake.

The video also features Lamar dancing with his partner Whitney Alford, and their children, referencing Drake’s diss track ‘Family Matters’, in which he claimed Lamar and Alford were separated.

Drake: Your kids aren’t yours, your wife doesn’t love you

Kendrick & Whitney: pic.twitter.com/5IU5FvUf5L

— Joey (@gothamhiphop) July 4, 2024

The video follows Lamar’s June 19 concert, The Pop Out- Ken And Friends, where Lamar performed 'Not Like Us' 5 times.

The feud escalated in March, when Lamar made a jab at Drake and rapper J. Cole on ‘Like that’. Cole responded to Lamar with ‘7 Minute Drill’, but apologised and deleted the track a week later.

Drake responded with two songs, ‘Push Ups’ and ‘Taylor Made Freestyle’. The latter was deleted from social media after the estate of Tupac Shakur threatened Drake with legal action over the use of AI generated vocals resembling the rapper.

There has been no official end to the feud, but the lack of response from Drake as well as discourse on social media leans toward a Kendrick Lamar victory.