One would believe it’s Neil Hogan's sworn duty to capture the aural affections of late 20s couples who own semi-detached houses and wear beige clothes. ‘Run Wild’, which features Shania Twain soundalike Alexandra Hemende on vox, is a purpose-written single with a silky, soaring chorus which tries so hard to be nice that its effect is the opposite. It’s terrible. Not the best example of his ingenuity.