From fist-pumping dancers-till-dawn, to celebratory singers-along, festival-goers of all stripes will agree that music sounds better when we’re together. It’s the reason we venture out of our bedrooms, take off our headphones, and gather in a field miles and miles from home to be part of that collective pulse of a brilliant tune – or noise even! – shared between old friends and like-minded strangers.

That vital mix of music and community is at the heart of the Smirnoff Stage – a major celebration of diversity and inclusivity, which has already had an unforgettable presence this year, at some of Ireland’s biggest music festivals.

Now, it’s coming for the biggest of them all – with the Smirnoff Stage set to make its Electric Picnic debut. Get ready to be In The Mix and to celebrate the spark, when it all comes together in the moment.

Building on Smirnoff’s history of supporting under-represented communities in the music world, the Smirnoff Stage is centred around the belief that there’s a stage for everyone – and epic music experiences, for both revellers and performers, should be accessible to all.

With a big emphasis on the vibrant cultural community, and the art-making collectives that have been emerging and winning hearts and minds in Ireland, the Smirnoff Stage at Electric Picnic is set to showcase some of the most innovative forces from these shores and beyond, across music, arts, fashion, dance and more.

All of this creativity and inspiration will be taking place in a space designed with inclusivity and accessibility at its core, with both daytime and evening programmes dedicated to celebrating together through music.

So here’s the good news, festival fans… It’s time to embrace the power of community and collaboration and join the Smirnoff party at Electric Picnic 2024. See you where we can all be In The Mix!

Stay tuned to Hot Press for more information about Smirnoff at Electric Picnic...

The Smirnoff Stage will feature at Electric Picnic 2024, which takes place at Stradbally Hall in Co. Laois from August 16–18.