Again, this is a clever, lo-fi video with a brilliant but simple idea and a lovely twist at the end. It just goes to show, again, how a good idea beats a million pounds’ worth of effects.

It’s about taking the dog for a walk in the park, from the dog’s point of view: chasing the postman, and plenty of appropriate arse-sniffing. And Gary Lightbody is perfect as "man’s best friend”. What would you expect from a band like Snow Patrol? Top class, that’s what.