The urban Tom Cruise sounds so in love with himself a dissing would seem appropriate if only for the sake of balance. ‘Switch’, it turns out, isn’t entirely hateful – the novelty of a rap single devoid of misogyny or words that rhyme with ‘glok’ incline one to forgive its hammy exuberance. Still, memories of the film Hitch continue to disturb the sleep of millions and this will do little to aid their recovery. The production is by semi-credible hip-hop figure Kwame, who surely can’t have needed the lucre that much. Big Willy – vile!