With Taylor Swift's Eras Tour Dublin dates kicking off tonight at the Aviva stadium, the artist has also commandeered another venue for her three night stint in Ireland.

Open to both ticket holders and non-ticket holders, the 3Arena are running a concurrent pop up selling the artist's merch, with prices ranging from €20 to €80.

One the more affordable end of the scale, fans can pick up water bottles and posters featuring Swift, while the more expensive items come in the form of hoodies.

The 3Arena opened its doors for the sale at 10am on yesterday. The merch sale will run today, Saturday and Sunday beginning at 10am and end at 8pm.

Fans have also been told to bear in mind that the merch pop up is a cashless venue as the vendor will only be accepting card sales.

Footage of fans queuing up to get their hands on merch have circulated on social media with one user on Twitter saying: "Taylor Swift truly is a phenomenon. Many acts hire out the 3Arena to play actual gig- she does it to open a shop"

Taylor Swift truly is a phenomenon. Many acts hire the 3Arena to play actual gigs - she does it to open a shop. 😄 https://t.co/qtWF1jwXoI

— Philip Nolan (@philipnolan1) June 27, 2024

Taylor Swift's three night Dublin run of the Eras Tour is completely sold out, with over 150,000 fans set to see the star over the course of the weekend.