The band’s 2002 chestnut, ‘New York’, soundtracks a new TV advertising campaign that’s being jointly sponsored by Console: The Bereaved By Suicide Foundation and 3Ts: Turning The Tide Of Suicide.
It features 23 young actors who shot the commercial in Dublin’s Havana tapas bar.
“We want to reach out to young people who may be feeling low, particularly around this time of the year when there’s such emphasis on enjoyment and having a good time and it seems like the whole word is happy, which of course is not the case,” explains Console’s Samantha McGarry. “The campaign aims to take the stigma out of depression by acknowledging that having problems and feeling the blues is a normal part of life.”
The advert debuts on RTÉ on Monday November 13.