- Music
- 14 Jun 19
Have a first look at the new collaborative video from some of Ireland's most original artists.
Rusangano Family member God Knows, dance producer Bantum, and Meltybrains? artist Ben Bix are well used to collaborations by now. The trio previously teamed up for last year's phenomenal release 'Keep Your Heart', featuring Loah.
Their newest release, 'Strongest Thing', beautifully dissects mental health issues - including the good and bad coping mechanisms that we all use to deal with what goes on in our heads.
Backed by an upbeat dance groove, God Knows balances the heavy subject matter - self-medicating, addiction, breakdowns and domestic issues - with an avalanche of sharply observed puns, while Farah Elle delivers the song's redeeming message in the chorus - 'Love, it is the strongest thing'.
The video for 'Strongest Thing' was directed by Paul Mahon (aka Geppetto).
God Knows speaks regularly on the topic of music and mental health, most recently on DCU’s Music and the Mind panel as part of Anam festival.
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Speaking about the song, the MC says: “Strongest Thing is about the voice in all of our heads when life gets overwhelming and you need to slow down; the motor has been running for too long without a check up. Working with Bantum and Ben Bix is almost second nature at this point as these guys are great friends of mine. It was a massive treat to work with Farah - she’s such a gem of a human! We wanted to put out a grounding tune that hopefully brings listeners back to earth and helps them focus on what matters most at the end of the day. ”
In a similar vein, singer and lyricist Farah Elle runs creative coaching sessions and workshops using music, poetry and movement to improve self-expression, performance anxiety, emotional intelligence and integration.
Farah Elle says: “Collaborating with Bantum, Ben Bix and God Knows opened my eyes to having fun with a tune despite - no matter what self-doubt happens as a songwriter. The time we spent together recording Strongest Thing and shooting the video were pretty nourishing."
Collaborating with prolific producers, the Choice Music Prize-nominated Bantum and Ben Bix (Meltybrains?, Sim Simma Soundsytem), brings 'Strongest Thing' to a whole new level in terms of music production.
Bantum says: “It’s great to collaborate with God Knows and Farah Elle again after working with them both on Move in 2016. Ben did an unreal job with us on a remix of Loah’s called Keep Your Heart, so I was really excited to work with him again. Ellius Grace, who recently directed the video for April Brave (Bantum’s track with Loah), did an amazing job with the artwork too.”
Ben Bix says: “I love how music like this comes together. With Strongest Thing, everyone had a role to play in telling the story it tells - one of and it just wouldn't be the same if there were fewer storytellers involved.”
Have a first look at the video for 'Strongest Thing' here: