In the brief thriller, Lamar and Rihanna take on the role of tragic love interests. In one scene, the rapper performs as sharks circle him from below the concrete. In another he asks Rihanna "do you trust me?" before taking her hand and holding her over the edge of a skyscraper.

The video was directed by Dave Meyers & the little homies, who were also behind 'Humble'.

'Loyalty' is the fourth single from Lamar's release DAMN.