WATCH: Madness premiere the video for 'Mr. Apples'

The video shows Madness frontman "Suggs" as a therapist in conversation with Mr. Apples, by day a pontificating, moralistic man, by night a lecherous gambler.

There's something very reminiscent of older songs like "Embarrassment" in the way this new track satirises its devoutly religious eponymous character. The Birmingham band have never been afraid of treating serious topics - or serious people - with humour and it makes for the catchy, enjoyable hits we've grown to love them for.

Watch the new video for 'Mr. Apples' here: